Monthly Archives: February 2018

Beauty Salon and Spa

It is generally recognized that a crucial element for owning a successful and profitable beauty salon is the creation of impact advertising; in other words, getting your message across to the consumers, who eventually are the decision makers regarding your success!

Unfortunately, many salon owners either advertise in the wrong media or believe they will gain recognition by trial-and-error methods. These are both usually ultimately costly, inefficient and non-effective methods. If you are determined to make a success of your beauty salon business by developing and fully utilizing professional and proven marketing strategies, then getting it in front of the right audience of consumers is critical. A complete online dedicated service can provide you with the tools and expertise to promote and significantly expand your consumer base and salon business.

How to achieve a professional and creative difference

With the Internet facilities available today for practically everyone, everywhere, a useful website is relatively easy to create, attracting an audience from the Internet traffic, is another and critical factor! Yet a more important aspect is once they click on the site, how do you keep them there, get their attention and most important, a positive response that makes them your client or customer? In these hi-tech days, knowledge, awareness, expertise, and experience in any specific service or sales environment is crucial and this is where, for any existing or potential beauty salon owner. This is just one reason why with professional help you can be successful and equally important, profitable.

The first course of action for anyone owning a business is to use a website in marketing and promoting their service or product, but, it must be stressed, that just by this action, consumers will not be clamoring for your offering. Your website serves as a virtual identity for your beauty salon and spa that should be designed with the purpose of creating interest and providing useful information to an audience. In other words, you should be showing future clients who you are, where you are located and critically, how they can benefit by becoming your client!

Here is an example of what your potential clients ate looking for! If you go to a movie, you want to know what you are paying for and what you hope to receive for your money and time. Movie studios spend vast sums of money promoting a new movie and the actors playing the roles. They invest in professionals to get the best available talent because they have to stir up the interest and the desire in their consumers. As a beauty salon owner you are competing in a high volume, artistic and creative environment; are you seeing the comparisons here? You want to send a message that you can make a significant difference to people in not only their appearances but who they are. This is why you need that professional talent and expertise in getting your particular message seen and understood!

Become a Featured Salon or Spa

There has been considerable research conducted regarding the influence that advertising related to beauty and fashion, has on women and their male counterparts. This is a contributing reason why there are highly successful beauty salons and spas and the others! For you, there is the opportunity to place your business ahead of the rest, which should be inviting you to ask the question, how? The professional image you present is critical; therefore, a personalised and dedicated page should be created that will include:

  • A logo that will also be viewed by audiences on a Homepage
  • Your own Tag-line next to your Logo
  • An impressive Full-width Header Image
  • Your own designed description as you want it displayed
  • “Gallery images” showcasing your Salon and Spa faculties and interiors
  • “More Information” such as a Rate card, Brochure, marketing visuals
  • Unique promotion of your Salon and Spa “Special Offers” with innovation

Branding your name

Branding, a term that goes back to the Old and Wild West when cattle ownership was identified by a branding mark, or “logo” on their skins. Likewise, branding your salon or spa must be recognised as a crucial and integral aspect in the development of your business, for long-term success! It is not only a visual promotional impact tool but also one that can stimulate various emotions, including those founded on experiences. By professional brand recognition, you are committing and communicating the basic qualities and service of your business to potential customers. At the same time, you are reinforcing them in the minds of your existing clients.

Your customers have their own desires and expectations from your beauty salon or spa and how you communicate what you are offering to them by way of your website, is of the utmost importance. It should be in the form of answering unasked questions from consumers, such as your salon offering top quality styling and colouring services that may cost more because of the quality, or are you providing a fast, but inexpensive service; for people in a hurry? Your website should be directed firstly, towards impacting your brand name with consumers, with positive associations. This serves the purpose, among others, of enhancing the value they have received and for potential customers, helping to make their selection easier!

Your key element

It has been determined by various research that general usage of the Internet is continually increasing, with an emphasis placed on the younger members of households. People in all walks of life are turning to the convenience and informative power of the internet to find services and products, as well as locating suitable providers in their area. The creation and promotion of a website for your beauty salon or spa should be regarded as an essential marketing strategy and service to consumers. It is also a critical factor in your remaining competitive, not only in the present market conditions but those in the future!

A Review of Honua Kai Resort and Spa

My family and I consider Maui to be a very special place in the world; a touchstone for us when times are hard or the weather is bad. We have been traveling to this beautiful Island for many years and have more or less settled on the Kaanapali area of West Maui to meet our vacation needs.

We have stayed at most of the brand name resorts on Kaanapali beach and have really enjoyed them – from the Marriott Maui Ocean club to the Hyatt to the Sheraton at Black rock. We felt that South Kaanapali Beach ( from the Hyatt at the southern point to the Sheraton to the North ) was really our comfort zone… but having come to Maui for almost 20 years, I felt it was time for a change.

After some extensive research we decided upon the Honua Kai Resort. The resort is located on North Kaanapali beach and was opened in 2009. The Canadian company Intrawest designed and developed the resort. The original sales opening was held back in 2005 and nearly 400 of the 720 total projected condos were sold in a single day. Of course, with the ensuing stock and real estate market collapses, many of the units fell out of escrow and in some cases the owners of the units sued the developer to get out from under their contracts.

So with a somewhat controversial beginning, the Honua Kai resort had some work to do to overcome the original upheavals.

I met one of the owners who was one of the first to close and occupy and he told me that in the beginning the resort was nearly deserted. He likened it to the infamous hotel setting in the movie “The Shining” – sans the ghosts and other paranormal activities.

Upon arriving at the Honua Kai resort we were greeted with a bustling, thriving resort community that seemed to place is main emphasis on the themes of land and sea (Honua Kai translates to earth and Ocean in Hawaiian) – with huge swaths of grass, dunes, open beaches, the vast Pacific and 38 acres of land – this was quite a beautiful and inviting place.

I did have some qualms with the property: it’s located across from a business center and sewage treatment center ( about 500 yards north of property across from road ) – although I never noticed any malodorous smells – just the idea of a stink factory coupled with the less-than-Hawaiian feel of the business center registered a few marks in the negative category for me.

Overall the resort was beautifully appointed, the accommodations were first class and the staff and amenities were excellent. Once inside the resort grounds you are transported away from everyday life, it’s relaxed and tropical setting contributing to a carefree and wonderful vacation escape.

Salon and Spa Software

If you want to excel in the competitive world of hairstyling and beauty services, you have to do more than just offer the same things as every other similar business in town. In fact, you may need to do more than simply be the “best,” since many people have varying opinions on what that entails. Being the “best” isn’t a goal you can achieve, anyway. You can endeavor to be more efficient, meet customer demand more completely, and learn as much about new styles and services as possible, but even all of that won’t necessarily make you the best. What you can do, however, is make sure your business is run as well as possible. Salon and spa software can help you achieve that goal.

Business Growth
There are two ways to view a small business. The first is to see it as a stagnant beast, which is what many entrepreneurs do, especially in this particular field. You open up your hairstyling business, hire a few stylists, and that’s all you want out of life. That’s fine, but there is danger in being satisfied with less. Some see business as a creature that is either growing or dying, with no room for compromise between the two extremes. There is some truth to that theory. The smaller your business is, the greater the chance of losing it. You should always be looking to expand. That doesn’t need to mean opening up more outlets; it can be something as small as adding new services and getting new customers. But even this can be difficult if you don’t have an organized system of doing so. Salon and spa software can give you that organization and let you focus on the growth of your business.

Productivity
Business owners always want to get more out of their employees. There are entire college degrees founded on the principles of better management and the theories behind getting a workforce behind you. But, eventually, even the best manager will find he has exhausted the limits of his employees. If you’ve reached this point, you must look for other ways to increase your productivity. Salon and spa software can open those doors to greater productivity. By simplifying tasks and automating others, you can ensure that your business is the well-oiled machine it needs to be in order to stay competitive.

Angsana Resort and Spa Ihuru

Angsana Resort and Spa is one of the most striking and perfectly twisted coral reefs in the Indian Ocean. Angsana Maldives Ihuru lies in isolated opulence. Surrounded by stunning ashen sand and the bluest of waters swarming with astounding squashy corals and fish dazzling in gleaming colors, the discriminating beauty of this tropical ecstasy is all yours. Surrounded by a trivial tarn, Ihuru, with its sundry marine life, palm-edged shore and crystalline water, is one of the most snapped Maldivian islands.

Blotching the perimeter of Ihuru are 45 fascinating villas with thatched roofs, clandestine gardens and porch with dining and sitting areas. Taking a rousing approach to resort livelihood, Angsana Maldives Ihuru mingles a modest design with stunning interiors of emerald green, tangerine and yellow, offering you with a fashionable icon that astonishes and stirs up your wits. With the seashore just a stone’s fling away, you’ll grab tempting glimpses of the sapphire Indian Ocean from your own porch, while you glee in the dazzling twilight as gentle breezes brush off the heat away.

Nestled amidst verdant flora is an open-air shower, where you can bask in the tender warmth of the sunrise or sip in the incredible sight of the sparkling dark sky while getting pleasure from a revitalizing shower. Visitors at the Angsana Spa can pamper in soothing actions that spotlight on the remedial sense of contact and the use of natural constituents to cosset the body, intellect and fortitude.

Duet, a specifically formed couple spa package and other customized male and female spa packages are delights that harmonize a sunny escape. The spa treatments are hang out at eight deluxe spa pavilions, two of which are outfitted with open-air jet puddle and steam baths. Ihuru has one of the finest dwelling reefs in the country, so obviously snorkeling and scuba diving are a must. Whilst you tingle for some activity, put on your fascia and fins and discover the unbroken marvel of the blue depths.

Organic Products Rules the Roost at Beauty

Organic products have gained immersed popularity in beauty salons and spas. Being made up of natural ingredients, they are a great alternative to cosmetics which are made of harmful chemicals. The natural ingredient of organic products is what makes it an absolute choice for utmost skin care. Not only women, but men too are spotted in beauty salons where they are busy working on their looks and taking care of their skin and hair.

What makes an organic salon work?

Organic spas are a one stop solution to all your beauty needs. Starting from pedicure, manicure, facials, bleaches and other such dedicated services, organic salons have been an absolute favorite for people all around. Massage therapies are also immensely popular and are in heavy demand these days. Spent a day at an organic spa and feel relaxed and energized. That’s the beauty of a spa and what it does to rejuvenate your body mind and soul. Beauty treatments like cosmetic therapies are also something hast makes a spa unique in their approach and offering. These days spas have picked up small to moderate cosmetic therapies and one can avoid a cosmetic surgeon’s clinic to avail the same.

Change the way you look

We all know how a simple change in the hairstyle can alter the way we look. At beauty spas and hair salons, skin and hair care is left at the hands of the industry professionals who offer the very best services that one and all craves for. The skin and hair care experts have been trained to deliver a dedicated service and hence one can’t seem to get a better option than that anywhere but in the spas. Another dedicated service that is being offered is the color treatment which is hugely popular among all age groups starting from teen to adults. Hair coloring is an essential part as it works on the roots and improper or unskilled way of coloring can lead to heavy damage including hair loss. This is one place where an organic spa seeks to differ and offer a markedly different approach. Usage of chemical free herbal products is a plus point at the organic spas where customers are always looking out for the best deal in the market.

What water does to your skin and body?

Spa refers to water treatment. Water is an essential element that works wonders both inside and outside of human body and hence works splendidly to offer remedy thus improving health without having to consume any medicines. Moreover, it also revitalizes the mind, the body and spirit and leaves you feeling all charged and energized.

Services at ease

Beauty salons and spas are always teamed up with offers all year round so it won’t be much of a difficulty to get yourself a booking. These days, many hair salons and spas offer an online booking service which makes it easy for people to book their appointments when they are busy all week and doesn’t have time to visit the spa physically.

Reviewing Salon and Spa Software

When you think of owning a salon and spa, you think about the beauty and calming regimens that you can bring to the community. You’d offer massage, facials, hair removal, acne treatments and anti-aging services for each customer six or seven days a week. And if you are thinking about visiting your local salon and spa, you think about the rejuvenation and calming effects that each product and professional application can offer to your weekly routine. In order to bring the services to the community the salon management has to stay on top of their entire business from the inside out, from set up to transaction completion. But how can the discounts be accurately applied, how can the taxes be properly calculated and how can the staff keep up with all of the client appointment and inventory without an efficient salon and spa software.

A salon and spa is suppose to be a place of relaxation for patrons each week, but if the business software that keeps the products, services and sales organized is not working effectively then all of that relaxation is gone from the experience from the stance of the owners and employees. This is why successful tools such as salon and spa software are raved about all over the internet. They are capable of the ever important aspects of completing the point of sale, creating online appointments, keeping the appointment book organized, processing credit cards quickly, payroll, accounting, tips and commissions. It can even help with the regular reports and analysis to keep all of the business financials on track from a daily and annual basis. These software options take a lot of the worry out of the day to day business maintenance so that the staff can focus on improving the lives of their clients with their services.

Reviews are based on a standardized five star-type of rating system. The criteria include ease of use, the available features, installation, pricing and manufacturer support with the software. One of the immediate benefits is that pricing options vary from monthly payment plans as low as $99 per month with as little as no money down for a set up fee. But if you choose to pay it all up front the price can range from about $700 on up to about $3000, depending upon the features and brand of the system you choose. Speaking of features, the features are a huge focus for your business depending upon your particular needs and the size of your business or businesses. Once the business side is organized then it is time to really enjoy what is offered to the community.

It was interesting to discover the few features that most of the models did not come equipped with such as surveillance, direct marketing, social networking or unlimited store licensing for use of the salon and spa software. But these are outside features that the management can look into or already would have separately. Surveillance is optional as compared to the deterring influence of an alarm. Yet, social networking and direct marketing go hand in hand in running a small, medium or large business these days. So whether it is included in the salon and spa software or not, the business has to have something in place to reach its clients in the most effective ways, especially now that a lot of the day to day financials and communication of the business are well organized.